The Future of Video Analytics

Video analytics (VA) is a technology that has seen considerable success in the spheres of security and surveillance. VA systems perform intelligent video analysis and automated video monitoring. They can automatically track and identify objects, perform motion analysis and extra key information from all types of video streams to assist in data mining processes.

So far, video analytics have mainly been employed as part of wider monitoring systems focused on security. Some of the most widely-used applications for smart video were the identification of shoplifters on commercial properties, and automatic number plate recognition used for road traffic enforcement duties by police forces.

However, further developments in Intelligent Video Analysis (IVA), smart video,  have opened up a number of interesting new applications in other fields.

Watchful eyeThe principle of people-counting promises to be revolutionised; far beyond the simple door counter, IVA promises to provide up to the minute, accurate and timely information on not only the number of visitors to a given site, but also a complete picture of their composition.

In shops and other commercial environments such as clubs and bars, IVA systems can be used in demographic analysis, monitoring aspects of visitors and customers. These include age, gender, preferred products and other information vital to market research processes.

Smart video will also have a key role in active as well as passive uses of collected data, such as informing shop staff when to emphasise certain product lines, or automatically changing and adapting visual advertising and other marketing materials at key times.

Automatic number-plate recognition will be used for more than just law enforcement. Smart cameras will be able to identify staff members arriving at their places of work, allowing preparations for the needs of their working day to be set in motion automatically, allowing for more efficient use of time and increased productivity.

Whatever future IVA applications you wish to make use of, 6S Global is confident that we can develop appropriate software and systems to fulfil your needs. Although we provide ‘off-the-shelf’ IVA solutions, we can write any algorithm and are not completely tied into a boxed solution.

6S Global can tailor your IVA solution around the requirements of your business and can write middleware software to link smart video to other systems, to provide a fully-integrated and smoothly functioning information-gathering and processing network.